Bandai Namco’s Purpose

Do you wish to enjoy every single day to the fullest, to smile more?
What we want is for people like you to always have a reason to smile.
To bring more joy into your everyday life, and make play a natural part of it.
While working on this goal,
thinking hard of what new types of play we could introduce
into the lives of people all around the world,
we're having quite a lot of fun ourselves.

What We Do

With IP (characters and other intellectual property) at the core of our business,
we deliver deep and lasting, quality content and diverse entertainment to fans around the world
through home console games, network contents, ASOBI Entertainment and license business.

VIDEO GAME

We are actively releasing a wide variety of titles leveraging the characteristics and strengths of various home video game consoles.

We are delivering to the world a wide range of game genres based on our robust portfolio of IPs, with titles such as “Mobile Suit Gundam” and the “Tales of” series. Customers will also find many games that appeal to a broader audience, such as the Japanese drum-based rhythm game, “Taiko no Tatsujin” series, the fighting game being enjoyed by fans around the world in the esports scene, the “TEKKEN” series, and the highly acclaimed, dark fantasy world of “ELDEN RING” (Japan published under FromSoftware Inc. / all other regions published under Bandai Namco Entertainment).
NETWORK CONTENTS

We are promoting a large portfolio of contents worldwide, utilizing the worldview of our unique and appealing IPs, such as “DRAGON BALL” and “THE IDOLM@STER” series, to be enjoyed on mobile and PC.

We are connecting fans and creating excitement that can only be found through online contents with notables such as the smartphone game app, “DRAGON BALL Z Dokkan Battle” and “ONE PIECE Bounty Rush,” both enjoyed by players around the world.Also, “THE IDOLM@STER Gakuen,” the newest title of “THE IDOLM@STER” series, is loved by many fans and have received stellar reviews for the music and the gameplay in raising the many unique idols.
ASOBI ENTERTAINMENT

We are providing services that can enrich lifestyles by creating new forms of entertainment that are not limited to what is considered traditional within the game business.

We are creating digital and physical forms of entertainment using our extensive line of resources such as the “MIRAIKEN studio” where various of our IPs are brought to life through the use of xR technologies, the music site, “Bandai Namco Game Music,” where we offer a robust line-up of Bandai Namco Group original game music along with original music developed by “ASOBINOTES,” and the live streaming platform, “ASOBISTAGE,” where we stream events and concerts of various IPs online in real-time.
LICENSE BUSINESS

We leverage the many IPs we own, such as “PAC-MAN,” “THE IDOLM@STER” series, “Taiko no Tatsujin,” “TEKKEN,” “Tales of” series, or “IDOLiSH7,” as part of our licensing business to maximize the value of the IPs and further strengthen our connection with fans around the world.

International Offices

Please visit our regional website for more information on each region's products and services.

Press

Under Bandai Namco Group’s Purpose, “Fun for All into the Future,” and our Vision of “Connect with Fans,” and with a focus on IP (intellectual property, such as characters and brands), Bandai Namco Entertainment is expanding the entertainment business centered around games, while cherishing the “connection” with our stakeholders, starting with our employees, and fans around the world.

Currently, the entertainment and game industry is facing a significant turning point. We have taken initiatives on developing the title portfolio and restructured our development and sales system to focus on our strengths and enhance the infrastructure for the digital business.

This fiscal year marks the beginning of our new mid-term plan and is crucial for achieving sustainable growth as we aim to build on the ongoing measures and advance them further.

In the core game business, we are strategically developing a wide range of console, PC, and mobile game titles that take advantage of the many attractive IPs through the creation of a title portfolio. We aim to further enhance development capabilities within the Group and deepen our alignment with partner companies, leveraging each other's strengths.

We develop services that enrich lifestyles, such as live performances and events, utilizing IP created from games and other activities. We have also established a new Licensing Business Division to strengthen the IP Axis Strategy (maximizing the value of IP), which is promoted throughout our Group. We will provide a variety of entertainment content beyond the games business by leveraging our company's abundant IP assets and strengthen our licensing business together with our partner companies.

We strive to deliver an unforgettable experience to be enjoyed everyday to all our fans and business partners through the diverse forms of entertainment, starting with games, centered around IP.

Nao Udagawa

President & CEO
Bandai Namco Entertainment Inc.